What PII do we collect from the people that visit our Site?
When do we collect PII?
We collect information from you when you login and/or enter order information on our site,
through cookies and Site tracking tools.
How do we use your PII?
- Remain in conformance with any decrees, laws and/or statutes or in an effort to comply with any process which may be served upon BDA and/or our Site.
- Maintain, safeguard and/or preserve all rights and property of BDA; and
- Perform under demanding conditions in an effort to safeguard the personal safety of users of the Site and/or the general public.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.
If you disable cookies (off), you will not be able to complete online purchases. You may purchase over the telephone by contacting customer service.
We use third party cookies to run Google Analytics Demographics and Interest Reporting. These cookies gather website visitor data (such as age, gender, and interests) to optimize website content and marketing and do not collect any personally identifiable information.
To opt-out of Analytics for the web, visit the Google Analytics opt-out page (https://tools.google.com/dlpage/gaoptout/) and install the add-on for your browser. For more details on installing and uninstalling the add-on, please see the relevant help resources for your specific browser.
Third Party Disclosure
Do we disclose the information we collect to Third Parties?
We may disclose aggregated sales, demographic and geographical information to Sony Interactive Entertainment Inc. in order to: (i) make improvements to our Site, products and services; or (ii) look at Site trends and customer interests. This data is subject to Sony Interactive Entertainment Inc.’s Privacy and Security Statement
We engage in this practice because:
We are licensed by Sony Interactive Entertainment Inc. to manufacture, sell, market and distribute the products made available on this Site as a service to its associates and customers.
Third party links
We do not include or offer third party products or services on our Site.
We have not enabled Google AdSense on our Site but we may do so in the future.
How does our Site handle do not track signals?
BDA does not offer specific support for the do-not-track setting in modern browsers
Does our Site allow third party behavioral tracking?
We do not allow third party behavioral tracking on this Site.
Unsubscribe or Opt-Out
All users and/or visitors to our Site have the option to discontinue receiving marketing communications from us. To discontinue or unsubscribe to our marketing communications, simply update your email preferences located in your Account information on our Site or you can select to unsubscribe on the marketing communication and it will remove you from future marketing communications. Specific transactional communications, such as those around shipments (order and/or shipment confirmations) for orders placed online, cannot be discontinued.
Acceptance of Terms: